Mcdonalds

McDonald's photo shoot - Behind the scenes

I watched the McDonald's photo shoot- Behind the scenes. The purpose of this video was to show the difference between the quarter pounder with cheese to the one that is advertised on television.

The things they change are:

• The fillings in the burger has to be arranged to show the viewers that there are a mixture of ingredients in the burger its self. They do this because McDonald's don't rearrange their fillings and just put everything in the middle so you can just see the edge of the plain looking burger.
• They actually melt down the cheese slightly to show it is fresh looking, and not one that has been sitting on a self for months.
• Also the size of the burger is changed so they make it bolder and brighter.

They then edit the final product by changing the colour contrast and adding extras, for e.g. extra seeds are used.

People are sitting at home watching the television seeing that advert and thinking "dose it really look like that when I buy a quarter pounder? "No" The advertising people for McDonald's are spending more time on one burger, rather than the millions of burgers that are being sold across the world. This is one reason for people to become obese because they see this "perfect looking burger" and have to have it, but then it may lead to addiction.